DEVELOPING A MORE PRODUCTIVE CREATIVE BRIEF - PART 2

A couple of weeks ago we began a four-part series of DISPATCHES articles titled "Developing a More Productive Creative Brief." We are using the Deepwater Horizon ecological disaster as a metaphor for what goes wrong in the development of the Creative Brief. (And what can go wrong will go wrong!) Specifically, we contend that four broad areas are emerging as contributing to the Deepwater Horizon disaster: faulty engineering; errors in human behavior; lack of oversight; and dysfunctional corporate culture.

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The DISPATCHES^TM for July 18, 2010 can be found here:

DEVELOPING A MORE PRODUCTIVE CREATIVE BRIEF - PART 2

A printer / handheld friendly version can be found here:

DEVELOPING A MORE PRODUCTIVE CREATIVE BRIEF - PART 2

It is also available in PDF here:

DevAMoreProductiveCB2.pdf (PDF File)