ANNOUNCING COMPETITIVE POSITIONING

Leo Kiely, Chief Executive Officer, MillerCoors Brewing Company, calls it "a must read for serious brand builders everywhere."

Former Chief Marketing Officer, The Coca-Cola Company, and Founder of the Zyman Group, none other than Sergio Zyman, says, "Bravo...first class tutorial," in referring to it.

Roy Acosta, vice President/Area President, CAFE Alcon, says it provides "those best practices to succeed in building leadership brands."

What is the "it" that these three eminently successful brand champions are talking about?

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The DISPATCHES^TM for October 4, 2010 can be found here:

ANNOUNCING COMPETITIVE POSITIONING

A printer / handheld friendly version can be found here:

ANNOUNCING COMPETITIVE POSITIONING

It is also available in PDF here:

AnnouncingCompetitivePositioning.pdf (PDF File)