IS YOUR ADVERTISING A CLICHE?
Far too many ads are cliches. They are trite characterizations that have been used ad nauseum, to the point that the category competitors they represent appear interchangeable. It is all one big blur to potential customers. They promise the same benefits. They share the same situations. The story they tell, and the way they tell it, is quite similar, if not identical.
The DISPATCHESTM for September 12, 2010 can be found here:
A printer / handheld friendly version can be found here:
It is also available in PDF here:
posted by BDN International @ 6:23 PM
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