BEHAVIOR-IZE THE BENEFIT!
You've no doubt heard along the way - probably from some classically-trained marketer or some longtime ad agency type - that, when developing communications of any kind you should "never miss an opportunity to visualize the benefit." Because we have all learned from our grammar school days that a picture is worth a 1000 words, who could ever question the advice to visualize the brand's benefit? But these days it seems that the way so many brands visualize their benefit has become, well, pretty ordinary ? pretty much the same way every other brand does it. So this week we offer a better way than mere visualizing to communicate the brand's benefit.
The DISPATCHESTM for October 24, 2010 can be found here:
A printer / handheld friendly version can be found here:
It is also available in PDF here:
posted by BDN International @ 5:54 PM
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