Building A RESPECTable Marketing Plan

With holiday season about to begin, it usually means (for most marketers) that the annual brand planning season has just ended. Or, more likely, the annual business planning season has just ended ? as in operating plan completion and presentation to senior management. Which kind of plan did your brand team present? We think there are some important distinctions between brand marketing plans and business plans. And we also think that there are some essential best practices that combine brand marketing with brand business plans - and that separate the really compelling brand marketing plans from those that are not. While it's all still fairly fresh, that's our subject for this week.

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The DISPATCHES^TM for November 7, 2010 can be found here:

Building A RESPECTable Marketing Plan

A printer / handheld friendly version can be found here:

Building A RESPECTable Marketing Plan

It is also available in PDF here:

BuildingARESPECTableMktPlan.pdf (PDF File)