THE MOST IMPORTANT "P" IN MARKETING
Anyone who has studied marketing has, undoubtedly, been taught the 4-Ps of marketing. These are: Product, Price, Place (i.e., distribution), and Promotion. But the most important "P" is absent, or, when presented, is inappropriately relegated to the role of being a subset of promotion. What is that "P?"
The DISPATCHESTM for December 5, 2010 can be found here:
A printer / handheld friendly version can be found here:
It is also available in PDF here:
posted by BDN International @ 6:56 PM
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