SOCIAL MEDIA AND ESTABLISHING A DIALOGUE WITH CUSTOMERS

Social media, and all things digital, appear to be in vogue. They are touted as being more important than traditional media (i.e., television, print, etc.). It is proffered that they change the way marketers and customers communicate. Traditional media is condemned for being one-way conversation (marketer to customer), whereas social media is considered to promote a two-way conversation (between marketer and customer), a dialogue. But, a dialogue is something you do with others, not to them. Social media is only one way, and may not be the best for you, to enter into a dialogue with customers. This DISPATCHES article shares our thoughts on creating a meaningful dialogue with customers.

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The DISPATCHES^TM for February 20, 2011 can be found here:

SOCIAL MEDIA AND ESTABLISHING A DIALOGUE WITH CUSTOMERS

A printer / handheld friendly version can be found here:

SOCIAL MEDIA AND ESTABLISHING A DIALOGUE WITH CUSTOMERS

It is also available in PDF here:

SocialMedia.pdf (PDF File)