THE BIGGEST EXCUSE IN MARKETING
What is the biggest excuse in marketing? Read the article to learn what it is.
Please select the version you prefer, then copy and paste the link in your address bar. Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).
The DISPATCHESTM for April 3, 2011 can be found here:
http://www.bdn-intl.com/TheBiggestExcuseInMkt.php
A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=340
It is also available in PDF here:
http://www.bdn-intl.com/uploads/TheBiggestExcuseInMarketing.pdf
posted by BDN International @ 8:26 PM
1 Comments
1 Comments:
What's the fun in having a bigger budget than your competition ?
The motivating challenge is figuring out to win in market (a little or a lot) by wisely differentiating and utilizing all 4 P's of your marketing mix. Test and learn, do more of what's working hard for you... less of what's not, and continuously improve. Easier said than done. But if it were easy, I bet you'd be bored.
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