Sunday, July 17, 2011

WHY YOUR COMMUNICATIONS SUCK - PART 3

This is the third DISPATCHES' article, in a series of five, to address this subject, "Why our communications suck" more times than not. The first article deals with The Essential Creative Brief, which provides the appropriate strategic direction for messaging. The second addresses the Campaign Idea, which is used to dramatize the strategic messaging (identified in the Essential Creative Brief) in compelling customer language. This issue, Part 3, deals with "execution."
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To view this article in its entirety directly from our website, please copy and paste into your address bar the appropriate link below.
Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780)

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The DISPATCHESTM for July 17, 2011 can be found here:

http://www.bdn-intl.com/WhyYourCommSucks-Pt3.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=365

It is also available in PDF here:
http://www.bdn-intl.com/WhyYourCommSucks-Pt3.pdf (PDF File)

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