A TRIBUTE TO “THE MARKETECT OF OUR GENERATION”

On Thursday, 6 October 2011, Steve Jobs, founder and soul, of the Apple Corporation, passed away. People from all walks of life, children to corporate leaders and, even world leaders, have been paying tribute to him, his memory and his many contributions to technology and society. He touched many lives and inspired tens of millions with innovative products that he created to change the world. He has been hailed as a creative genius, an icon, an innovator, a visionary, and a successful entrepreneur. He has been compared to Thomas Alva Edison, Alexander Graham Bell, to name just a couple from the handful of greats who have made a real difference in our lives.

We're using this issue of DISPATCHES to honor Steve Jobs too. We honor him as "The Marketect of Our Generation." A Marketect is one who changes how customers perceive a category (to favor his/her brand). A Marketect remakes and/or creates entire industries and categories. Steve Jobs is such a rare person. He transformed technology, music, media and retailing to build one of the most valuable and admired companies in the world. He was a true Marketect, and remains an inspiration to all marketers who want to make a difference.

Our tribute to Steve Jobs is to have him speak for himself about the core values of the company he created. We are sharing a video of him introducing the "Think different" campaign. In it he explains that marketing is about "values," and goes on to relate Apple's core value, which is "we (Apple) believe that people with passion can change the world for the better." The "Think different" campaign honored people who have changed the world. We honor Steve Jobs for he has lived his beliefs and values to change our world. We will miss him.

Marketers everywhere, honor Steve Jobs through your passion to change the world. Be inspired by the late Mr. Jobs to "think different." Think, and act, like a Steve Jobs, "The Marketect of Our Generation."

Click on the link below (or copy and paste in your address bar) to see the video.

http://www.youtube.com/watch?v=dR-ZT8mhfJ4