HOOKED ON A FEELING

We hear all the time (don't we?) that men aren't very good at expressing their feelings. Well, here's a newsflash for you: marketers - whether men or women - aren?t very good at expressing their brand's feelings, or more specifically, the emotional need-benefit that their brand delivers. That's what we hope to change with this week's article.
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To view this article in its entirety directly from our website, please click on (or copy and paste into the address bar) the appropriate link below. We have also provided a pdf link and a hand-held device link if either of those is your preferred method of viewing.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).
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The DISPATCHESTM for February 19, 2012 can be found here:
http://www.bdn-intl.com/HookedOnAFeeling.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=389

It is also available in PDF here:
http://www.bdn-intl.com/uploads/HookedOnAFeeling.pdf