Wednesday, January 27, 2010

REGISTER NOW FOR THE 2010 OPEN

It's that time of year again. No we're not referring to another golf or tennis tournament but the Brand Development Network International OPEN for brand marketers. It's our popular and well-traveled Brand Positioning and Communications College training and development program.

The DISPATCHTM for January 27, 2010 can be found here:

REGISTER NOW FOR THE 2010 OPEN PROGRAM

It is also available in PDF here:

RegisterFor2010Open.pdf (PDF File)

Sunday, January 24, 2010

CONSTRUCTING THE PORTFOLIO POSITIONING STATEMENT

It's early in a new year. In our Dispatches of last week, we offered some resolutions to get you and your brand team started off right. This week we offer another kind of help to get the brand started off right--a re-look at one of the most useful tools we have ever found to effectively implement the brand?s positioning (really, a "must" for just about every brand today): The Brand Portfolio Positioning Matrix.


The DISPATCHESTM for January 24, 2010 can be found here:

CONSTRUCTING THE PORTFOLIO POSITIONING STATEMENT

A printer / handheld friendly version can be found here:

CONSTRUCTING THE PORTFOLIO POSITIONING STATEMENT

It is also available in PDF here:

ConstructingThePortfolioPosStatement.pdf (PDF File)

Sunday, January 17, 2010

NEW YEAR'S RESOLUTION

New Year's resolutions typically are about personal development and success. They're about doing better or just doing different.
The DISPATCHESTM for January 17, 2010 can be found here:

NEW YEAR\'S RESOLUTION

A printer / handheld friendly version can be found here:

NEW YEAR\'S RESOLUTION

It is also available in PDF here:

NewYearsResolution.pdf (PDF File)

Sunday, January 10, 2010

NEW YEAR. NEW DECADE. NEW CHAPTER.

It has been ten years since Amacom (The American Management Company) published our first book, Creating Brand Loyalty. And over that time we have been gratified to learn from many marketers across the globe of CBL's value to them ? especially towards the crafting of a competitive, winning Brand Positioning for their brands?one more likely to foster brand loyalty! And, naturally, during that time, we have learned a great deal ? from our clients and from carefully watching the marketplace ? about how to make a brand's positioning even more competitive than before. So, within the next sixty days we will be publishing the first of our updates on CBL, which we are entitling Competitive Positioning. We thought it was appropriate, therefore, to offer a sampling of what's to come in that updated version. For this week's Dispatches we provide a portion of one of the new chapters in that update, a chapter called "The Top 10 Most Commonly Asked Questions about Brand Positioning." You?ll see that we have included our take on six of these "Top 10" questions; for the others, we hope you'll want to read them in the new edition!



The DISPATCHESTM for January 10, 2010 can be found here:

NEW YEAR. NEW DECADE. NEW CHAPTER.

A printer / handheld friendly version can be found here:

NEW YEAR. NEW DECADE. NEW CHAPTER.

It is also available in PDF here:

NewYearNewDecadeNewChapter.pdf (PDF File)