PRESSURE TESTING FOR REAL INSIGHTS

Each week client companies share with us what they proclaim to be their brands' customer insights. Unfortunately, they're either not "legitimate" and/or "productive" insights. How can this be?

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version to allow for your preferred method of viewing. However, please note that depending upon the configuration of your particular computer, it may be necessary for you to copy and paste the address.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for May 18, 2015 can be found here:
http://www.bdn-intl.com/PressureTestingForRealInsights.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=559

It is also available in PDF here:
http://www.bdn-intl.com/uploads/PressureTestingForRealInsights.pdf