THE PURPOSE OF ADVERTISING

We love it when we get feedback from our readers. An article we published just a few weeks ago in two parts titled "Learnings from Super Bowl XLIX" advertising sparked a spirited and welcome dialogue from one of our dearest friends and ardent fans, who is a peerless marketer, but took exception to an exception I made regarding Budweiser's "Lost Dog" commercial...

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version to allow for your preferred method of viewing. Please note that, depending upon the configuration of your particular computer, it may be necessary for you to copy and paste instead of just clicking on the link.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCH^TM for March 9, 2015 can be found here:
http://www.bdn-intl.com/ThePurposeOfAdv.php

It is available in a handheld/printer version here:
http://www.bdn-intl.com/printpage.php?id=550

It is also available in PDF here:
http://www.bdn-intl.com/uploads/ThePurposeOfAdv.pdf