IS STRATEGY DEAD?

As we get going in this new year, we raise a provocative question: Is Strategy Dead? Not merely to be provocative. Rather, to pull together a number of, now, long-running and momentum-gaining trends - across virtually all sectors of marketing. If, like us, you assume that gaining a sustainable competitive advantage is at the heart of any legitimate strategy, these long-running and momentum-gaining trends are not merely disturbing. They indicate that marketing strategy may in fact be dead - or, at least, in dire need of life support.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version link to allow for your preferred method of viewing. 

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for January 19, 2015 can be found here:
http://www.bdn-intl.com/IsStrategyDead.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=543

It is also available in PDF here:
http://www.bdn-intl.com/uploads/IsStrategyDead.pdf