COACHING THE AGENCY - WHEN IT'S TIME TO SHUT-UP

One of the situations we seem to encounter frequently is the client "educating" its agency personnel about what is "wrong" with some of work presented by the creative team. However, one of the best practices for coaching is NOT TO TALK ABOUT EACH AND EVERY AGENCY SUBMISSION!

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld link to allow for your preferred method of viewing. Please note that depending upon the configuration of your particular computer, it may be necessary for you to copy and paste the address into your browser.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for September 22, 2014 can be found here:
http://www.bdn-intl.com/COACHINGTHEAGENCYWHENITSTIMETOSHUTUP.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=529

It is also available in PDF here:
http://www.bdn-intl.com/uploads/CoachingTheAgencyWhenItsTimetoShutUp.pdf