HOWDY PARDNER

Most brand-builders prefer to think of their primary outside suppliers?especially their communication agencies--as more than just that. So they refer to them as "partners." After all, a business "partnership" involves much more than a mere business "relationship." But, really, how much of partnership are most client-agency relationships? We think there are ways, mainly through consistent collaboration, that most of these relationships can become more partner-like.


Please note, next Monday, September 1, there will be no DISPATCHES as we are taking the Labor Day holiday off to spend with our families. We will send out our next DISPATCHES on September 8. Have a safe and happy holiday.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld link to allow for your preferred method of viewing. Please note that depending upon the configuration of your particular computer, it may be necessary for you to copy and paste the address into your browser.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

 

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The DISPATCHES^TM for August 25, 2014 can be found here:
http://www.bdn-intl.com/HOWDYPARDNER.php


A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=526


It is also available in PDF here:
http://www.bdn-intl.com/uploads/HOWDYPARDNER.pdf