VOLVO ENVY

Whenever marketers are engaged in brand positioning work - whether aiming to create a positioning for a totally new brand, or wishing to evolve an established brand’s positioning to make it more competitive - nothing beats having a few "positioning-to-admire models." By studying them in some detail we can readily see the positioning principles at work…that have made them so admirable. One of those brands is Volvo: the owners of the world-famous, one-word Brand Positioning!

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The DISPATCHES^TM for March 10, 2014 can be found here: http://www.bdn-intl.com/VOLVOENVY.php 

A printer / handheld friendly version can be found here: http://www.bdn-intl.com/printpage.php?id=500 

It is also available in PDF here: http://www.bdn-intl.com/uploads/VOLVOENVY.pdf