Monday, March 10, 2014


Whenever marketers are engaged in brand positioning work - whether aiming to create a positioning for a totally new brand, or wishing to evolve an established brand’s positioning to make it more competitive - nothing beats having a few "positioning-to-admire models." By studying them in some detail we can readily see the positioning principles at work…that have made them so admirable. One of those brands is Volvo: the owners of the world-famous, one-word Brand Positioning!

To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld device link to allow for your preferred method of viewing. Please note that depending upon the configuration of your particular computer, it may be necessary for you to copy and paste the address in order to view.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at or call 800-255-9831 (620-431-0780).

The DISPATCHESTM for March 10, 2014 can be found here: 

A printer / handheld friendly version can be found here: 

It is also available in PDF here:


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