BROAD TV TARGETS & EFFECTIVENESS ILLUSION

As we enter 2014, here's a question for you "traditional" media users: what percent of your brand's media investment for the coming year is being converted from past levels of TV advertising to digital communications (web, social, etc.)? The stampede to digital gathers momentum with each passing quarter (and each new digital device or application). Where does this leave TV? Or, an even better question, "For those who remain committed to TV investment, how do they get the max effectiveness from it?" (Hint: It's not by making the Target Audience bigger.)

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld device link to allow for your preferred method of viewing. Please note that depending upon the configuration of your particular computer, it may be necessary for you to copy and paste the address in order to view.
Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for January 13, 2014 can be found here: http://www.bdn-intl.com/BROADTVTARGETSEFFECTSILLUSION.php 

A printer / handheld friendly version can be found here: http://www.bdn-intl.com/printpage.php?id=492 

It is also available in PDF here: http://www.bdn-intl.com/uploads/BroadTVTargetsEfectiveIllusion.pdf