Monday, October 14, 2013


As a follow-up to our DISPATCHES about the "Big Dig" - for insights - a couple of weeks ago, we would like to share a novel concept about insight discovery and development: the Insight Pipeline. It's not a concept that we coined; rather, it came recently from one of our international clients. But we liked it instantly. Even more, we liked having the chance to urge all of our clients (and DISPATCHES readers) to start construction on an insights pipeline for their own brands. The sooner the better!

To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a hand-held device link to allow for your preferred method of viewing. Please note that depending upon the configuration of your particular computer, it may be necessary for you to copy and paste the address into your browser.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at or call 800-255-9831 (620-431-0780).

The DISPATCHESTM for October 14, 2013 can be found here:

A printer / handheld friendly version can be found here:

It is also available in PDF here:


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