SILVERADO STRONG WITH BRAND CHARACTER

We can differentiate our brands with any one of the brand positioning strategy elements: target-customer, perceptual competitive framework, benefit (product, customer and/or emotional), reason-why support, and/or brand character. The all-new Silverado 1500 is launching with a marketing campaign that attempts to badge target-customers through its brand character. Click below to learn more:

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld device link to allow for your preferred method of viewing. However, please note that depending upon the configuration of your particular computer, it may be necessary for you to copy and paste the address into your address bar.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for August 12, 2013 can be found here:
http://www.bdn-intl.com/SilveradoStrongWithBrandCharacter.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=472

It is also available in PDF here:
http://www.bdn-intl.com/uploads/ChevySilveradoStrongBrandCharacter.pdf