IT'S TIME FOR RE-ORG

We're in over our heads this week. We are writing about a subject for which we have no expertise. But it is one that has been particularly disruptive and, as such, is worthy of attention. It deals with re-orgs. While we're sharing our thoughts on this subject we'd most certainly enjoy hearing from you regarding your experiences with, and observations of, re-orgs and their impact on marketing, brand health, competitiveness, organizational development, etc. We hope, at the least, that this article will stimulate your thinking and, perhaps, even help you navigate a re-org that is being forced upon you.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a hand-held device link to allow for your preferred method of viewing.  Please note that depending upon the configuration of your particular computer, it may be necessary for you to copy and paste the address if clicking on it does not work.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for June 24, 2013 can be found here:
http://www.bdn-intl.com/ItsTimeToRe-Org.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=466

 
It is also available in PDF here:
http://www.bdn-intl.com/uploads/ItsTimeToRe-Org.pdf