Monday, March 11, 2013


Here in the US, many longtime and loyal Tylenol users are well-aware of the greatly reduced in-store distribution of the past couple of years (due to some significant product recalls). Now the brand is returning to the shelves, but for many the shock of seeing so much Tylenol "red space" replaced with other brands and private label options is still fresh. Hard to believe - especially for one of America's most trusted brands. It makes one wonder how readily previous loyal Tylenol consumers will come back. And it clearly underscores the fact that sustaining a brand's loyalty is not merely dependent upon winning marketing. For another similar story - from halfway around the world - read on.

To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a hand-held version to allow you to select your preferred method of viewing. However, please note that depending on the configuration of your particular computer, it may be necessary for you to copy and paste the address in order to view it.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at or call 800-255-9831 (620-431-0780).

The DISPATCHESTM for March 11, 2013 can be found here:

A printer / handheld friendly version can be found here:


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