CONSUMER LOYALTY DOESN'T GUARANTEE BRAND LOYALTY

Here in the US, many longtime and loyal Tylenol users are well-aware of the greatly reduced in-store distribution of the past couple of years (due to some significant product recalls). Now the brand is returning to the shelves, but for many the shock of seeing so much Tylenol "red space" replaced with other brands and private label options is still fresh. Hard to believe - especially for one of America's most trusted brands. It makes one wonder how readily previous loyal Tylenol consumers will come back. And it clearly underscores the fact that sustaining a brand's loyalty is not merely dependent upon winning marketing. For another similar story - from halfway around the world - read on.

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The DISPATCHES^TM for March 11, 2013 can be found here:
http://www.bdn-intl.com/ConsumerLoyaltyDoesntGuaranteeBrandLoyalty.php

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http://www.bdn-intl.com/printpage.php?id=450

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http://www.bdn-intl.com/uploads/ConsumerLoyaltyDoesntGuaranteeBrandLoyalty.pdf