LESSONS FROM LINCOLN

You know what special day February 14th is. But how about February 12th? For us Americans, the 12th ought to carry a lot more significance; after all, it's Abraham Lincoln's birthday. In honor of his birthday (and looking ahead to how well the movie Lincoln will fare at next month's Academy Awards), we wanted to highlight a few of Mr. Lincoln's steadfast principles - that, we think, apply very well to winning brand-building and marketing.

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The DISPATCHES^TM for February 11, 2013 can be found here:
http://www.bdn-intl.com/LessonsFromLincoln.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=446

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