Friday, October 26, 2012


This week we'll be conducting our "Open" Power Brand Positioning Workshop. Those that will be participating will learn about "Prositioning," a term we coined for proactive positioning versus "repositioning," which is reactive. Sorry we'll miss those of you not attending the Open program but we wanted to share something that may be currently missing in your marketing. Click below to read the entire article. You can learn more about "Prositioning" at next year's Open. We hope we'll see you there.

To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a handheld version as well as a pdf link to allow you to pick your preferred method of viewing.  If clicking on the link may not work depending upon the particular settings on your PC, if that is the case it may be necessary to copy and paste the link into your address bar. 

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at or call 800-255-9831 (620-431-0780).

The DISPATCHESTM for October 26, 2012 can be found here:

A printer / handheld friendly version can be found here:
It is also available in PDF here:


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