Monday, October 01, 2012


With our upcoming Power Positioning College now less than one month away, our minds are naturally on this endlessly fascinating (and critical for brand-building) subject, Positioning - more specifically, Brand Positioning. And while it might seem basic, this week we wanted to go back and start at the beginning - with a simple but timeless definition of the meaning of Brand Positioning.

If you haven't already signed up for the Power Positioning College in Evanston, Illinois October 30 & 31, time is short and space limited. Just contact Lori Vandervoort, or 800-255-9831 (620-431-0770).

To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both hand-held and pdf links to allow you to select your preferred method of viewing. Note that depending upon the configuration of your particular computer, it may be necessary for you to copy and paste into your address window.
Should you experience any problem in opening any of these links, please contact Lori Vandervoort at or call 800-255-9831 (620-431-0780).

The DISPATCHESTM for October 1, 2012 can be found here:

A printer / handheld friendly version can be found here:

It is also available in PDF here:


At 2:54 PM , Blogger sopadechoros said...

guys, the three links are dead.
keep up the great posts.

At 7:43 AM , Blogger BDN International said...

Sorry for the inconvenience. You will need to copy the address and paste it into your address bar in order for it to work. It all depends on your individual configuration, but that should work. Or, if you'd like to send me your email address, I'd be happy to send you a pdf version. You can reach me at Thanks for your interest in our publication.


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