A MEDITATION ON MARKETING EXCELLENCE - PART 2

This is Part 2 of a meditation in search of defining and characterizing marketing excellence, and what it takes to achieve it. This will ponder barriers to marketing excellence, the importance of creating a learning organization and provide a sample migration model to help you get from where you are to marketing excellence.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided a hand held link as well as a pdf version.  Just choose your preferred method of viewing. 

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for July 15, 2012 can be found here:
http://www.bdn-intl.com/AMeditationOnMktExcellence-Pt2.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=412

It is also available in PDF here:
http://www.bdn-intl.com/uploads/AMeditationOnMktExcellence2-2.pdf