WHAT'S THE BIG (BRAND) IDEA?
We have always believed that, at the very core of every
passionate marketer, is a love of ideas. All kinds of ideas: product ideas, packaging
ideas, promotion ideas, PR ideas, communication ideas and so on. But there is
one kind of idea - and an essential one at that - which seems often overlooked:
the Brand Idea. This week we make the case for putting more time and effort
into expressing the brand's overarching Idea.
To view this article in its entirety
directly from our website, please click on (or copy and paste into your browser’s
address bar) the appropriate link below. WE have provided a hand-held device viewing
option and also a pdf link if that is
your preferred method of viewing. Should you experience any problem in opening
any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or
call 800-255-9831 (620-431-0780).
The DISPATCHESTM for May
6, 2012 can be found here:
A printer / handheld friendly
version can be found here:
It is also available in PDF here:
posted by BDN International @ 5:26 PM
0 Comments
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home