WHY MAKING CHOICES IS SO HARD

They say that we have more choices in our lives today than ever before. That's supposed to be a good thing, right? But, truth be told, many of us get overwhelmed with more choices - and we end up delaying our choice or making no choice at all. Making choices is also getting harder and harder for many brand-builders today. This week we take a look at the Big Forces within many companies that make making choices so hard.
________________________________________
To view this article in its entirety directly from our website, please click on (or copy and paste into your address bar) the appropriate link below. We have also provided a hand-held device link and a pdf link – just select your preferred method of viewing.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).
________________________________________
The DISPATCHESTM for April 15, 2012 can be found here:
http://www.bdn-intl.com/WhyMakingChoicesIsSoHard.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=398

It is also available in PDF here:
http://www.bdn-intl.com/uploads/WhyMakingChoicesIsSoHard.pdf