Sunday, June 24, 2012

HOW TO WRITE A POSITIONING STRATEGY


Every so often it helps to go back to school. Not literally, perhaps, but at least to stop and think about how what we learned in grammar and high school applies and sometimes doesn't apply so well in the real world of work. Take writing, for instance. Most of us have been taught sound fundamentals about the basics of writing paragraphs and documents so that we are well understood and that we get our proposals sold. But, not all writing efforts are exactly the same. When it comes to one of the most important writing assignments we have in brand-building today - writing the Brand Positioning Strategy - some of what we learned in school isn't all that helpful. That's our topic for this week.

To view this article in its entirety directly from our website, please click on the appropriate link below (Note:  It may be necessary to copy and paste into your address bar). We have also provided a hand-held link as well as a pdf link if that is your preferred method of viewing. 

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

The DISPATCHESTM for June 24, 2012 can be found here:
http://www.bdn-intl.com/HowToWriteAPosStrategy.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=409

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