Sunday, June 10, 2012

WHAT ARE THE KEYS TO THE GAME?


It seems that there is no end to the sports "talk TV" shows (how many ESPN's are there, anyway?). But one thing we marketers can borrow from so many of the commentators and analysts on these often mindless shows is their penchant for seeking the "keys to the big game." As you know, some host always asks his fellow panelists to lay these out ? usually right before tip-off or kick-off. When we're working to make our brand positioning strategies more competitive (more "winning") we might well ask this same question.

To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided a hand-held version link and a pdf link.  Just select your preferred version to view.  Note:  it may be necessary for you to copy and paste into your address bar depending how your particular browser is set up.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

The DISPATCHESTM for June 10, 2012 can be found here:
http://www.bdn-intl.com/WhatAreTheKeysToTheGame.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=406

It is also available in PDF here:
http://www.bdn-intl.com/uploads/WhatAreTheKeysToTheGame.pdf

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