WHAT ARE THE KEYS TO THE GAME?

It seems that there is no end to the sports "talk TV" shows (how many ESPN's are there, anyway?). But one thing we marketers can borrow from so many of the commentators and analysts on these often mindless shows is their penchant for seeking the "keys to the big game." As you know, some host always asks his fellow panelists to lay these out ? usually right before tip-off or kick-off. When we're working to make our brand positioning strategies more competitive (more "winning") we might well ask this same question.

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