MORE INSIGHTS ON CUSTOMER INSIGHTS

Digging for insights may be compared to drilling for oil. You have to dig a lot of holes, and go sufficiently deep in order to discover a gusher (that which will bring great wealth). This article will review some essential principles about discovering customer insights and provide yet more insights on insights to aid in their discovery and application.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided a hand-held device version as well as a pdf link if that is your preferred method of viewing.  Note:  It may be necessary to copy and paste the address into your browser address bar if the click does not work.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for June 3, 2012 can be found here:
http://www.bdn-intl.com/MoreInsightsOnCustomerInsights.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=405

It is also available in PDF here:
http://www.bdn-intl.com/uploads/MoreInsightsOnCustomerInsights.pdf