THE MARKETING ANALYSIS - WHAT YOU NEED TO KNOW
The
Market Analysis is a critical component of, and the starting point for, the
Brand Marketing Plan. It is the opening chapter in the brand's story to
management that will weigh heavily in their decision as to its role within the
company (i.e., growth, maintenance, etc.), and the level of support (i.e.,
attention, funding, etc.) they give it. Here's what you need to know...
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these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call
800-255-9831 (620-431-0780).
The DISPATCHESTM for May 13, 2012 can be
found here:
A printer / handheld friendly version can be found
here:
It is also available in PDF here:
posted by BDN International @ 6:22 PM
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