IT'S ABOUT IDEAS

Was it Shakespeare (or one of his characters) who said, "The play's the thing"? Well, when it comes to today's marketer, seeking a winning formula for her or his brand, "the idea's the thing." Or, more accurately, "the ideas are the thing." More than ever marketers need ideas ? many, often, and early in whatever development process they are undertaking. That's our subject for this week.

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The DISPATCHES^TM for August 27, 2012 can be found here:
http://www.bdn-intl.com/ItsAboutIdeas-Rev.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=420

It is also available in PDF here:
http://www.bdn-intl.com/uploads/ItsAboutIdeas.pdf