Monday, July 23, 2012


Providing consistently effective, value-added, and motivating direction to our agency teammates--both account and creative types--is an inherently simple skill (one that we commonly refer to as coaching).  But it’s not an easy skill to come by.  It takes a lot of thought and a lot of practice.  It also takes, for many of us, breaking some old, not-so-helpful habits.  Among those habits is something that sounds a lot like coaching but is, in fact, counter to coaching:  its called couching.  That’s a distinction we would like to explore this week.
To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided a handheld link and a pdf version.  Just click on your preferred method of viewing.  Note:  It may be necessary (depending on the configuration of your particular computer) to copy and paste into your address bar.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at or call 800-255-9831 (620-431-0780).

The DISPATCHESTM for July 23, 2012 can be found here:

A printer / handheld friendly version can be found here:

It is also available in PDF here:


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