Monday, July 30, 2012

WHAT'S THE STORY?


They say that everyone loves a good story. But did you ever stop to think that this is also true of your senior management? They listen to many "Brand stories" every year when it comes time for the annual Marketing Plans. And, just as with stories from writers of fiction and non-fiction, some stories are a lot better put together and better told than others. In the world of brands, the ones telling the most compelling stories tend to get the most senior management attention - and resources!



To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided a handheld link as well as a pdf link if that is your preferred method of viewing. Note:  Depending on your individual computer setup, it may be necessary for you to copy and paste the link into your address bar.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).



The DISPATCHESTM for July 30, 2012 can be found here:
http://www.bdn-intl.com/WhatsTheStory.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=415

It is also available in PDF here:
http://www.bdn-intl.com/uploads/WhatsTheStory.pdf

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