Monday, October 22, 2012


Remember that hot strategy topic of the 1990's, Total Quality Management? As far as we know, TQM is still alive and well, particularly in those organizations that invested in learning how to implement it some years back. In reconsidering some of the basics of TQM, a nagging question occurred to us: Why hasn't anyone adapted and implemented the TQM principles to brand positioning? (If they have, it has been little noted, that's for sure.) We think virtually all of the fundamentals of TQM apply to brand positioning development and implementation as well. So, for this week, let's take a look at what we’re calling TQP: Total Quality Positioning.

To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided a hand-held and a pdf version to allow you to select your preferred method of viewing.  Note:  Depending on the configuration of your particular computer, it may be necessary for you to copy and paste into the address bar if it doesn't immediately take you to the desired viewing.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at or call 800-255-9831 (620-431-0780).

The DISPATCHESTM for October 22, 2012 can be found here:

A printer / handheld friendly version can be found here:


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