THE TWO KINDS OF ADVERTISING

With the US Presidential election now just around the corner, we are reminded once again that so much of our lives is spent considering one of two options. It does seem that nearly everything in the world can be organized or classified as only one thing or another. This week we take the liberty of classifying the world's advertising similarly: either about the product and its performance, or about the user and her/his affiliation with the brand.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a hand-held device and a pdf link if either of those is your preferred method of viewing.  Depending on the configuration of your individual computer, it may be necessary for you to copy and paste into your address bar.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for November 5, 2012 can be found here:
http://www.bdn-intl.com/TwoKindsOfAdv.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=429

It is also available in PDF here:
http://www.bdn-intl.com/uploads/TheTwoKindsofAdv.pdf