CLIMBING THE BENEFIT LADDER

We've mentioned before in these Dispatches that so many of the things we learned or used as children still help us in our brand-building work today. Take the game of Chutes & Ladders, which is based on an ancient board game from India called Snakes & Ladders. If you recall, the object of the game is to be the first to navigate from the bottom of the board to the top, helped or hindered by ladders (or snakes/chutes) along the way. So as children, we quickly learned the value of the ladder! It retains its value to this day -- in the Positioning Benefit Ladder.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided a both a pdf link and a hand-held device link to allow you a choice for your viewing.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for February 25, 2013 can be found here:
CLIMBING THE BENEFIT LADDER

A printer / handheld friendly version can be found here:
CLIMBING THE BENEFIT LADDER

It is also available in PDF here:
ClimbingTheBenefitLadder.pdf (PDF File)