THE GPS DILEMMA

It's hard not to be impressed with the marvels of the GPS: to know exactly where we are and to have a programmed way to get where we're going (especially when we, ourselves, really don’t know how to get there). Imagine if only we could have the same kind of guidance system for getting our brands to where they need to go. Some may say, well, in fact we do have that - our Global Brand Positioning Strategy. But, not so fast. The global positioning for a good many brands is not nearly as dependable as the GPS in our cars.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a hand-held version link to allow for your preferred method of viewing. Please note that depending on the configuration of your particular computer, it may be necessary for you to copy and paste the address.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for May 20, 2013 can be found here:
http://www.bdn-intl.com/TheGPSDilemma.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=462

It is also available in PDF here:
http://www.bdn-intl.com/uploads/TheGPSDilemma.pdf