ON BEING YOUR BEAUTIFUL SELF, BEING YOU, AND BEING HAPPY

For some time now, the Dove Brand has been talking about "real beauty," the Snickers Brand has been talking about "satisfying hunger," and the Coke Brand has been talking about "opening up happiness." But if you've been following the evolution of the underlying insight and idea for each of these big global brands, it's hard not to be impressed with how they "stick" with the theme -- and how they continue to find ways to make the idea, the theme fresh and relevant -- to a lot of consumers just about everywhere.

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The DISPATCHES^TM for August 5, 2013 can be found here:
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