INVEST TO BUILD EQUITY REDUX

This revisits our DISPATCHES' article, "Invest To Build Equity". It identifies additional practices for marketers interested in building brand equity. 

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided a pdf link as well as a handheld device link to allow for your preferred method of viewing. Please note that depending upon the configuration of your particular computer, it may be necessary for you to copy and paste the address into your browser.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for July 29, 2013 can be found here:
http://www.bdn-intl.com/InvestToBuildEquityRedux.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=470

It is also available in PDF here:
http://www.bdn-intl.com/uploads/InvestToBuildEquityRedux.pdf