POSITIONING: JUST GIVE ME ONE WORD

We've all the heard the expression, "What's in a word?" And, for sure, we've all found ourselves in conversations when we hit a stumping point and say out loud something like, "Ohhh, shucks, what's the word I'm looking for?" In nearly everything we do, including our text messaging, we normally end up using, at least, a few words. But sometimes there is a real value-added in getting the to the "heart" of what we're trying to say by using just that one perfect word. So, in this week's DISPATCHES(of approximately 1000 words), we aim to argue for the "one word brand positioning."

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld device link to allow for your preferred method of viewing. However, please note that depending upon the configuration of your particular computer, it may be necessary for you to copy and paste the address into your browser.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for August 19, 2013 can be found here:
http://www.bdn-intl.com/Pos-JustGiveMeOneWord.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=473

 
It is also available in PDF here:
http://www.bdn-intl.com/uploads/Positioning-JustGiveMeOneWord.pdf