BIGGEST EXCUSE IN MARKETING

What is the biggest excuse in marketing? Here's a question that was originated from one of the participants from our Leadership Marketing Communications program:.....

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The DISPATCHES^TM for August 4, 2014 can be found here:
http://www.bdn-intl.com/BIGGESTEXCUSEINMARKETING.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=523

It is also available in PDF here:
http://www.bdn-intl.com/uploads/BiggestExcuseInMarketing.pdf