Monday, July 21, 2014

ADDING VALUE TO YOUR POSITIONING



Everyone appreciates value, even though what one person values may not be exactly the same as what another person does. Trouble is, these days it is harder than ever to "out-value" the competition because most of our competitors are, like us, pretty darn good values. And yet, what most of us brand-builders get charged to do, first and foremost, is to get our Target Consumers and Customers to prefer our Brand - as an overall better value - despite our higher price. This week we step back in time to see what we can learn from some early value tactics.

To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld link to allow for your preferred method of viewing. Please note that depending upon the configuration of your particular computer, it may be necessary for you to copy and paste the address into your browser.
Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

The DISPATCHESTM for July 21, 2014 can be found here:
http://www.bdn-intl.com/AddingValueToYourPos.php
A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=521

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