BRAND VERSUS PRODUCT POSITIONING
So what's the difference between a "brand" versus "product" positioning strategy statement? Is it important? Why so? These are among some of the questions we'll address in this issue of DISPATCHES.
To
view this article in its entirety directly from our website, please click on
the appropriate link below. We have also provided both a pdf link and a handheld
link to allow for your preferred method of viewing. Please note that depending
upon the configuration of your particular computer, it may be necessary for you
to copy and paste the address into your browser.
Should
you experience any problem in opening any of these links, please contact Lori
Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).
The DISPATCHESTM for August 18, 2014 can be found here:
http://www.bdn-intl.com/BRANDVERSUSPRODUCTPOSITIONING.php
A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=525
It is also available in PDF here:
http://www.bdn-intl.com/uploads/BrandvsProductPosition.pdf
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