Monday, September 08, 2014


As we pointed out in previous DISPATCHES’ articles we live in an “age of sameness.” Products in virtually every category work in the same way, do the same things and produce similar outcomes. So when it comes down to it (prospective) customers perceive products as commodities, and treat them as such (demanding and purchasing on favorable pricing). In this special video edition of DISPATCHES, Richard shares his thoughts regarding the importance of developing brands to provide the differentiation needed to win in this age of sameness. Click the link below to see the video (or copy and paste the link into your browser).

To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld link to allow for your preferred method of viewing. Please note that depending upon the configuration of your particular computer, it may be necessary for you to copy and paste the address into your browser.
Should you experience any problem in opening any of these links, please contact Lori Vandervoort at or call 800-255-9831 (620-431-0780).

The DISPATCHESTM for September 8, 2014 can be found here:

A printer / handheld friendly version can be found here:

It is also available in PDF here:


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