Monday, September 15, 2014

PRESSURE TEST FOR THE PRESSURE-COOKER

We recently worked with a valued client who wanted to "pressure test" a brand positioning—one that a number of their team had worked for months to complete. We are big proponents of putting a brand positioning to the pressure test (as in candidly assessing how well that positioning might hold up to a tough competitor and to the pressures of the marketplace). But, honestly, it"s not so often that such an exercise takes place: after a lot of hard work getting a brand positioning to an approvable state, the tendency is to "put it to bed." Anyway, seeing first-hand the conscientiousness of our client has motivated us to recommend this best practice to everyone. 




To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld link to allow for your preferred method of viewing. Please note that depending upon the configuration of your particular computer, it may be necessary for you to copy and paste the address into your browser.




Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).
 

The DISPATCHESTM for September 15, 2014 can be found here:
http://www.bdn-intl.com/PRESSURETESTFORTHEPRESSURECOOKER.php



A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=528



It is also available in PDF here:
http://www.bdn-intl.com/uploads/PRESSURETESTFORTHEPRESSURE.pdf





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