LESSONS FOR MARKETERS FROM THE MIDTERM ELECTIONS 2014

We're most fortunate to work across and within many industries, throughout the world. We've worked within the services industry, medical devices and diagnostics, financial, fast moving consumer goods and pharmaceutical industries, among many others. And, we've learned much from each. But, we can also learn from observing what transpires in the public sector, including the theatre of politics. This article deals with lessons gleaned from the U.S. midterm election of 2014, which was conducted just 2-weeks ago.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version to allow for your preferred method of viewing.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for November 17, 2014 can be found here:
http://www.bdn-intl.com/LessonsForMktsFromMidtermElection2014.php

A printer / handheld friendly version can be found here:
 http://www.bdn-intl.com/printpage.php?id=537

It is also available in PDF here:
http://www.bdn-intl.com/uploads/LessonsForMktFromMid-TermElections2014.pdf