POSITIONING - ALPHA & OMEGA

The brand positioning strategy needs to be the alpha (beginning) and omega (end) of all marketing work - marketing mix strategies and initiatives. That's where Power Positioning comes into play. Read the article and view the brief video that accompanies it. 

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld link to allow for your preferred method of viewing. Please note that depending upon the configuration of your particular computer, it may be necessary for you to copy and paste the address into your browser.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for October 6, 2014 can be found here:
http://www.bdn-intl.com/POSITIONINGALPHAOMEGA.php
 
A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=531

It is also available in PDF here:
http://www.bdn-intl.com/uploads/POSITIONINGALPHAOMEGA.pdf